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Membership Program

The Silk Road story, deeper.

Privacy Policy

Last updated: 13 September 2026

This policy explains what personal data 峪泉 YUQUAN ("we", "us") collects when you use dunhuangmurals.com, why we collect it, and what rights you have. We keep data collection to the minimum needed to answer enquiries and run the site.

1. Who we are

峪泉 YUQUAN is a winery and cultural brand based in Jiayuguan, Gansu Province, China. For any privacy question, or to exercise a right described below, write to trade@dunhuangmurals.com.

2. What we collect

DataWhenWhy
Name, email addressReservation, enquiry or membership formsTo reply and to send what you asked for
Country / city, age band, preferred show formatReservation form (optional fields)To decide host cities and allocate complimentary tickets
Company name, business type, target marketB2B / partnership enquiriesTo prepare a relevant quotation
Page views, referring site, approximate country, device typeAutomatically, on every visitTo understand which pages are useful and keep the site working

We do not collect payment card details on this website. We do not run advertising trackers and we do not sell personal data to anyone.

3. Language preference and local storage

Your language choice is stored in your browser's localStorage under the key zx_lang, so the site opens in the same language next time. It stays on your device and is not sent to us as an identifiable record. Clearing your browser storage removes it.

4. Cookies

The public website sets no advertising or profiling cookies. A session cookie is used only on staff-only administration pages and is never issued to ordinary visitors.

5. How long we keep data

  • Enquiries and reservations: kept while the enquiry is live and for a reasonable period afterwards so we can honour repeat requests, then deleted.
  • Membership records: kept while your membership is active, and removed on request.
  • Aggregated visit statistics: these contain no names or email addresses and may be retained for reporting.

6. Who we share it with

We share personal data only with service providers who help us run the site and reply to you — for example our hosting provider and our email provider — and only to the extent they need it. We may disclose data where the law requires it.

7. International transfers

Our site and staff are based in China. If you contact us from Japan, the EU, the UK or elsewhere, your data will be transferred to and processed in China. We take reasonable steps to keep it secure in transit and at rest.

8. Your rights

Depending on where you live, you may have the right to:

  • ask for a copy of the personal data we hold about you;
  • ask us to correct anything inaccurate;
  • ask us to delete your data;
  • object to, or ask us to restrict, certain processing;
  • withdraw consent you previously gave, at any time.

Write to trade@dunhuangmurals.com and we will respond within a reasonable period.

9. Children and alcohol

This site is not directed at children. Alcohol products are not offered for sale at this time; where alcohol is sold in future, sales will be restricted to people of legal drinking age in their jurisdiction (20+ in Japan).

10. Changes

If we change this policy we will update the date at the top of this page.